• The best time to tweet is 5PM ET
• 1 to 4 tweets per hour is ideal
• The best days to tweet are midweek and on the weekends
• The best day to share on Facebook is Saturday
• The best time to share on Facebook is Noon ET
• Consumer promotion emails are best sent between 7pm and 10pm.
• Holiday promotion emails are best sent between 5pm and 7pm.
• Emails related to property and financial services are generally opened between 3pm and 5pm.
• Email abuse reports are reported highest in the early morning during all days of the week, with the weekend being the highest.
• Email bounce rates occur highest in the early morning during all days of the week, with the weekend being the highest.
• Email open rates and click rates are highest in the early morning during all days of the week, with the weekend being the highest.
• The optimal email sending frequency is generally 1 to 4 emails a month.
• The average blog gets the most traffic around 11AM
• The average blog gets the most comments around 9AM, as well as on Saturdays
• The average blog usually gets the most inbound links around 7AM, and especially on Mondays and Thursdays

Data courtesy of kissmetrics

A consumer asked: What would you do to attract the right [social media] leaders?

HERE’S ONE STRATEGY – Listen, then engage: First listen. Start by joining groups that attract your target audience. Monitor group discussions and determine who the unofficial leaders are. These are the people who seem to naturally influence others in the group. These are the people who seem to inspire others and get them to take action or to voice a relevant thought or question. Get a 360 view of these individuals. Listen to their discussions. Identify their interests. Look for a common thread with those individuals.

Engage them with sincerity and transparency. Look for opportunities to invite them into your discussions. If they appear receptive, friend or follow these thought leaders. When possible, engage them offline with a phone call or in a face-to-face meeting (a lunch discussion perhaps).

Remain sincere in your discussions but share your expertise while learning theirs. Look for opportunities for strategic partnerships. Become a part of their sphere of influence and let them become a part of yours. Create opportunities to help them achieve their goals. In other words, show added value. If you’ve chosen the right thought leaders, you should see proof of their impact on your sphere of influence in a relatively short time. Learn about upcoming internet marketing workshops.

Internet Marketing Tip of The Day: With social media, it’s possible to have a smaller network reach than your competition and have a greater impact on your bottom line. This is because social media marketing is not just about your friend/fan count. It is also about who you reach (the perceived importance of your friends and their friends), the impact of your influence (are you branded as a true expert in your field), and the reach and influence of your network. As always, it’s about targeting. Terms to learn… 1. True Reach — how many people you influence.  2. Amplification — how much you influence them. 3. Network Impact — the influence of your network. Learn about upcoming internet marketing workshops.

1. One in every nine people on Earth is on Facebook ( This number is calculated by dividing the planets 6.94 billion people by Facebook’s 750 million users)
2. People spend 700 billion minutes per month on Facebook
3. Each Facebook user spends on average 15 hours and 33 minutes a month on the site
4. More than 250 million people access Facebook through their mobile devices
5. More than 2.5 million websites have integrated with Facebook
6. 30 billion pieces of content is shared on Facebook each month
7. 300,000 users helped translate Facebook into 70 languages
8. People on Facebook install 20 million “Apps” every day
9. YouTube has 490 million unique users who visit every month (as of February 2011)
10. YouTube generates 92 billion page views per month (These YouTube stats don’t include videos viewed on phones and embedded in websites)
11. Users on YouTube spend a total of 2.9 billion hours per month (326,294 years)
12. Wikipedia hosts 17 million articles
13. Wikipedia authors total over 91,000 contributors
14. People upload 3,000 images to Flickr (the photo sharing social media site) every minute
15. Flickr hosts over 5 billion images
16. 190 million average  Tweets per day occur on Twitter (May 2011)
17. Twitter is handling 1.6 billion queries per day
18. Twitter is adding nearly 500,000 users a day
19. Google+ has more than 25 million users
20. Google+ was the fastest social network to reach 10 million users at 16 days (Twitter took 780 days and Facebook 852 days)

Email marketing is one of the most simple ad natural online marketing tools. It is simple the act of designing and sending a strategically planned email to a specific target group. There are specific, proven best practices for design in email marketing. And there are set guidelines on how to implement an email marketing campaign so that your business won’t be blacklisted as a SPAM engine.

Even with the popularity of social media, email marketing still wins for generating purchases. This means that though no one marketing channel is going to deliver all of your potential consumers over time, email marketing delivers brand familiarity, develops consumer trust and generates repeated business. Why do you think it is so very popular?

Survey says! Email and search still sway most online buyers.

Email and search marketing still have the greatest influence on consumers’ online buying behaviors, whereas social media, though it generates awareness, is rarely associated with direct revenue, according to a study by Forrester Research and GSI Commerce. More…

Face it, Facebook and Twitter have been around for years and are a part of everyone’s lives. There are over 500 million people of Facebook alone.

Consumers who choose to participate in social networks are by choice an engaged, captive audience. They offer up details about their personal demographics, relationships and interests. This creates a marketable database like no other. Your business presence on a social media network has become the norm. Your competitors are there.

Furthermore, opportunities to purchase affordable ad space is plentiful and puts you in the same competitive space as big companies. In case you aren’t aware, you set your budget for online ads. This means that your ads will show a set number of times per day until you receive the number of clicks you paid for. So if you selected to pay for 5 clicks at $1 per click, then your ad will display 5 times to an audience of social network participants who told you that they were interested in what you had to offer and shared with you that they are the age group you are targeting in the location where your business resides. Can it get any easier that that?

Social Media Marketing Houston

Social media marketing is the act of attracting consumers via social networks. Social networks (like Facebook and Twitter) are web communities where consumers share and engage with friends, neighbors and colleagues. Both content and information is shared within these groups. Content includes family photos, videos, stories and more. Information that is shared includes names, ages, relationships, schools attended, places lived, current location, hobbies, musical tastes, and many other types of demographic and personal details.