Internet Marketing Tip of The Day: CONSUMERS INCREASINGLY USE MOBILE PLATFORMS: In 2012 and beyond, expect attention to your advertising to shift as people in front of televisions frequently — and simultaneously — reach for two additional screens: tablets and smartphones. What does this mean for your business? For one, you may be putting yourself at a disadvantage if your website streams videos or other content that are in formats that cannot be displayed by smartphones of tablets (for example, Flash). Although it’s safe to assume that this is an issue, there are ways to prove this to yourself. Start by having your webmaster send you statistics about your website visitors. The statistics should include information about the number of visitors who come to your website using these types of technologies/platforms. You may also want to consider your overall marketing spend and redirect more funds into mobile and internet marketing. E-marketing is often much more affordable, reaches a broader market base and your influence (and often sales) can be easily tracked and managed.

Mobile website designers houston

Web designers know that the industry involves plenty of change, and continuous adaption and development of skills is required in order to stay up to date. In the past few years, one of the biggest areas of change has been the amount of Internet users who are accessing websites via phones and mobile devices. As a result, Web designers have a growing need to be educated in this area and ready to design websites that accommodate this audience.

Because designing websites for mobile devices brings some unique situations and challenges into play, the subject requires a strategic approach from the designer and developer. Contact us to find out how we can help get your website designed and optimized for mobile surfing.