• Refine the sources of incoming traffic. Look at the keywords that generated visitors.  High bounce rates mean some keywords generate traffic irrelevant to the real purpose of the page.  Rework your copy so the keywords you intend to pull actually pull.  While you may see less total traffic, those who do arrive are more valuable because their purpose for visiting better matches the page content.  Would you rather have 10 visitors who want what you sell or 100 visitors who don’t?
• Don’t try to do too much. It’s tempting to stuff lots of information, resources, calls to action, sign-up boxes, etc. onto each page.  But too much clutter drives visitors away.  Each page should have a clear and primary purpose.  You can include a few sub-purposes, but make sure the “subs” are discreet and do not distract from the main purpose.
• Make sure the purpose matches your call to action. A product page should feature the product and make it easy to purchase.  A newsletter page should highlight the benefits of the newsletter and make it easy to sign up.  Visitors are satisfied when they can quickly meet their needs.
• Then clean up your design. Subtlety doesn’t play well on the web.  A visitor should be able to scan a page in no more than two to three seconds to find what they want.  Multiple navigation bars, multiple search boxes, oddly-placed ads… the more complicated the design the more likely a visitor will bounce.
• And remember, a high bounce rate could mean the page actually was successful. If visitors bounce off your contact page, that could just mean they needed your phone number.  If so, leaving quickly isn’t a bounce — it’s success.

Reposted from source: http://www.bnet.com/blog/small-biz-advice/dont-let-your-website-drive-customers-away/2431?promo=713&tag=nl.e713

Are you focused on building a quality social network? If so remain confident and know that your progress will be slow, focused and steady. Here’s one example of an integrated social media network with a count that’s showing great progress. It is from the CyberKnol Speaker Spotlight (Marcia Hylton).

• 2,460 Facebook Friends
• 329 Facebook (public update) Subscribers
• 353 Facebook Fan Page Likes (www.facebook.com/hyltonmarcia)
• 111 Facebook Fan Page Likes (www.facebook.com/clickgrafx)
• 109 Facebook Fan Page Likes (www.facebook.com/webdesign411)
• 814 LinkedIn Network Connections (www.linkedin.com/in/marciahylton)
• 764 Twitter followers (www.twitter.com/expertatseo)

Internet Marketing Tip of The Day: GLOBALIZATION IS A REALITY. Why not make it work for your business? To make your online business more global, first see which countries you are already attracting visitors from and use them as a test audience. How do you know? Ask you webmaster to provide those statistics. Then, create some products or services that meet the needs of your international audience and use the test results to expand to other countries. By the way, if you aren’t receiving good, detailed visitor data from your webmaster, you’re missing huge business strategy opportunities. Learn about upcoming internet marketing workshops.

Once you employ our services, we research keywords using industry-standard repoting tools. We then provide a report showing you what keywords are most popular with consumers in your business area. We work with you to select your best keyword set. We also devise and share our plan for implementing a keyword strategy to improve your overall rankings in the two or three most popular search engines.

Sample Report

website analytics

website analytics

You can generate more profit from online leads by learning about your visitors.

Website traffic reporting and analysis gives you vital data about your visitors – data you can use to your advantage. A dashboard of reports tell you everything from how many people visit and what paths they take through your site to where in the world they live. You can use this information to eliminate costly mistakes and decisions so that you can focus your offerings, and target new customers with targeted accuracy.