What is mobile marketing?

Communicating with the consumer via cellular (or mobile) device, either to send a simple marketing message, to introduce them to a new audience participation-based campaign or to allow them to visit a mobile website.

Some of the tools of the trade and a few of the concepts that will be featured in this Mobile Marketing 101 series are:
•Multimedia Messaging Services (MMS)
•Unstructured Supplementary Service Data (USSD)
•Bluetooth, Wireless and Infrared
•Mobile Internet and Social Media
•Mobile Applications

Mobile connectivity not only enables people to connect to the Internet via a cellular telephone, PDA or other gadget, but also consolidates the different communication channels in a simple, yet effective, medium.

Contact us for more about mobile advertising that is both affordable and effective.

Why is mobile advertising and marketing important?

The number of SMS users (approximately 1.8 billion at present) is twice that of active email users. These text messages are generally read within 15 minutes and responded to within the hour - compared to email communication which could go unread for days.

Cheaper than traditional means for both the consumer and the marketer - and easy enough for almost any age group to understand and engage with - Mobile Marketing really is a streamlined version of traditional eMarketing.

Contact us for more about mobile advertising that is both affordable and effective.