Search Engine Optimization

Because being found matters.

What is search engine optimization (SEO)?

Search engine optimization (SEO) is the use of specific technical strategies and tactics to elevate the visibility of your website in search engine results. When a consumer visits their favorite search engine and enter keyword combinations, search engines return websites ranked by factors such as relevance, popularity, etc.

There are specific requirements and best practices to receive a good ranking on your preferred keyword set. It is also important to know which keywords have the most value. In other words, making an educated guess to determine which keywords consumers use most is a gamble. It is best to trust the experts who know what tools are available to research keyword strengths and provide smart recommendations that benefit your business.

Be wary of the search engine optimization company that says yes to your request to be ranked on specific keyword combinations without offerings any research and analysis.

We can help you get better search engine results

Once you employ our SEO services, we research keywords using industry-standard reporting tools. We then provide a report showing you what keywords are most popular with consumers in your business and geographic area.

We work with you to select your best keyword sets. We also devise and share our plan for implementing a keyword strategy to improve your overall ranking in the two or three most popular search engines. Contact us to find out how we can help get your website optimized for better search results.

More SEO answers

Why does my primary competitor's website rank so much higher than mine?

If you've noticed that your primary competitor receives a higher search ranking than you do on a specific set of keywords, contact us so that we can conduct a free keyword analysis for you. It may be that the keywords that they succeed with are not popular with consumers. It may also be that your competitor has paid to have their website optimized for good search engine rankings. There are several considerations and best practices that your competitor may have implemented. Contact us to find out how we can help get your website optimized for better search results and help you outrank your primary competitor.

What can I do on my own to help improve my search engine rankings?

There are several self help practices to improve your website's search results. Start by improving your website's link popularity. I like to compare this to being liked by the popular kids in school. Somehow this improves your cool factor. How do you increase your kink popularity? Look for link exchange opportunities. Other websites can link to your and you to theirs. Of course, the more popular the site is that links to you, the more valuable you will appear to search engines. Contact us to find out how we can help improve your link popularity and get your website optimized for better search results.

Once I achieve a good search engine rank, how do I maintain it?

Keep in mind that once you add new content to your website, it needs to be updated on a regular basis. You will also have to be sure that the way that your website is coded/developed and the way the copy was written (keyword-rich) will deliver that kind of SEO that has staying power. Contact us to find out how we can help get your website optimized for better search results and maintain it.

In both 2009 and 2010, Google was the most visited search engine with over 71% of online consumers using their service. Google dominates by lording over Yahoo, Bong (MSN), Ask and AOL search.

Top 20 sites and search engines (Hitwise)

In both 2009 and 2010, Yahoo was ranked as the second most popular search engine with over 14% of all online consumers seeking their service. Yahoo ranks higher than Bing (MSN), Ask and AOL search.