Search Engine Optimization

Because being found matters.

What is search engine optimization (SEO)?

Search engine optimization (SEO) is the use of specific practices to naturally elevate the visibility of your website in search engine results. When consumers visit their favorite search engine and enter keyword combinations, search engines return websites ranked by factors such as relevance to that keyword and the site's popularity. Read these great search engine optimization tips [Source: Cyberknol Magazine].

Why is search engine optimization important?

There are specific requirements and best practices to receive a good search engine ranking. First you should know that implementing SEO in the wrong way could leave you penalized by the search engines and have your website removed from search results.

It is important to know which keywords are being most utilized by consumers and therefore have the most value to your business. In other words, making an educated guess to determine which keywords consumers use most is a bad gamble. It is best to trust professionals who know what tools are available for research and how to best use those tools for research. It is also important to choose experts who have the experience to devise smart, workable keyword selection and placement strategies to help you out rank your competition.

Be wary of any search engine optimization company that says yes to your request to be ranked on specific keyword combinations without offering any research or strategic analysis.

We can help you get better search engine results

The proof is in our own results. For years we have ranked #1 in Google with the keyword set "Webmaster Houston" (below the highlighted advertisements, of course). When searched, this keyword set returns over one milllion results, but we have maintained the number one position for several years. We also rank on the first page of results with the keyword set "web designer houston". See for yourself!

If you choose to use our SEO services, we research keywords using industry-standard reporting tools. We then provide a report showing you what keywords are most popular with consumers in your business and geographic area.

We work with you to select your best keyword sets. We also devise and share our plan for implementing a keyword strategy to improve your overall ranking in the two or three most popular search engines. And we educate you on what steps to take to help you achieve and maintain your status. Find out how we can help get your website optimized for better search results.

More SEO answers

Why does my primary competitor's website rank so much higher than mine?

If you've noticed that your primary competitor receives a higher search ranking than you do on a specific set of keywords, contact us so that we can conduct a keyword analysis for you. It may be that the keywords that they succeed with are not popular with consumers. It may also be that your competitor has a smarted SEO strategy. We can conduct competitor research and provide reporting. There are several considerations and best practices that your competitor may have implemented. Find out how we can help get your website optimized for better search results and help you outrank your primary competitor.

What can I do on my own to help improve my search engine rankings?

There are several self help practices to improve your website's search results. Start by improving your website's link popularity. I like to compare this to being liked by the popular kids in school. Increasing your link popularity gives your "cool points" with search engines. How do you increase your kink popularity? Look for link exchange opportunities. Other websites can link to your and you to theirs. Of course, the more popular the website is that links to you, the more valuable you will appear to search engines. Find out how we can help improve your link popularity and get your website optimized for better search results.

Once I achieve a good search engine rank, how do I maintain it?

Keep in mind that once you add new content to your website, it needs to be updated on a regular basis. Writing helpful articles (blogging) might be one way. You will also have to be sure that the way that your website is coded/developed and the way the copy was written (keyword-rich) will deliver that kind of SEO that has staying power. Find out how we can help get your website optimized for better search results and maintain it.

In both 2010 and 2011, Google was the most visited search engine with over 75% of online consumers using their service. Google dominates by lording over Yahoo, Bing (MSN), Ask and AOL search.

Top 20 sites and search engines (Hitwise)

In both 2010 and 2011, Yahoo was ranked as the second most popular search engine with over 15% of all online consumers seeking their service. Yahoo ranks higher than Bing (MSN), Ask and AOL search.