The importance of your website copy

How do consumers read websites? Research has repeatedly shown that the majority of internet users do not read web pages as they would printed copy. Instead a website visitor is more likely to scan through the copy trying to quickly spot the word or topic of interest.

Considering your web audience

Good website designers know that when designing a website, your most important consideration is the target audience. A website will only appeal to the people whose needs were considered during the website design process.

• Who would you like to attract to your website?
• Who are the people most likely to purchase your products?

Knowing this is going to help guide you in selecting the best website design options.

There should be significant thought given to your target audience (often a missing but very valid concern). If a website designer delivers a website that is only based on your personal taste (subjective design), the finished product is unlikely to attract or retain the consumers whose business you intend to capture. The end result is a website that shows little or no impact on your bottom line.

Now let's get your website design started.

Does a good website design guarantee online success?

A great website design alone is not enough to guarantee online success, but having a website that's well optimized for search engines starts you off on the right foot. Learn about search engine optimization (SEO).

Business owners are sometimes taken for granted because they are unaware that a website designer has delivered a well-designed website but that the website isn't search engine friendly.

As important as it is to have a website that is beautiful, it is even more important to have well-written, engaging website copy with well researched keywords. And your website navigation must be planned and constructed in a way that search engines (and consumers) will find intuitive.

Learn about SEO.

6 important website design considerations